The concept of “CATCH BY THE EYE SAVE IN THE HEART” was created by Magdalena Rutkowska
(a professional artist living and working in London) in 2004. The first exhibition
took place at Menier Gallery - London Bridge. By contacting independent artists,
she created a group of talented professional people who were happy to show their
work to the public, but the main idea of the project was not only to show work already
done by the artists, but also to awaken the hidden artistic talent in the souls of
our visitors. To make it possible, an empty canvas was placed in the heart of the
exhibition, with paints and brushes at the side to be used by visitors.